Step 1 of the Pathway

Join the Brand Alliance

Yearly membership. Approval is automatic once Stripe confirms your payment and you accept the code of conduct. Your Ally seal is issued at once.

1. Choose your tier

Emerging Brand AllyUSD 250 / yearPre-revenue or under 3 years; under 10 staff; one marketSMEUSD 750 / year3+ years; about 10–200 staff; under about USD 10 millionCorporateUSD 2,500 / year200+ staff or over USD 10 million; national or regionalInstitutional / MultinationalUSD 6,000 / yearMulti-country, listed, or a large public / education / finance body

2. Your organisation

Company legal name

Trading name

Country of registration

Industry

Main markets

Main contact name

Title

Work email

Phone

Country code detected automatically: United States (+1). Change it if that is not right.

Why are you joining?

I accept the TBAC Code of Conduct. We will keep claims true, treat customers and staff fairly, and not present the Ally mark as a BrandMark.

There is no password field. Your portal login is created after payment and emailed to you.

What happens the moment you pay

1. Stripe confirms

A verified Stripe webhook marks the payment as succeeded.

2. Account created

Your member account opens with Brand Ally status.

3. Login emailed

Your login and a link to set your password arrive by email.

4. Listed and unlocked

You appear in the Registry and land in your dashboard.